Trey Holder

Strategic Advisor

Trey has over 20 years of experience in retail in leadership, logistics, merchandising, distribution, sales, marketing and IT development. He is the former CEO of Mercury Retail Services/TNG Central. Mercury was the 4th largest periodical distributor in the United States as well as best in class merchandising and sales organization in mass retail and fast moving CPG. Trey relied heavily on military veterans especially those from SOF because of their ability to lead and adapt to process and personnel changes quickly. In an operation with low margins, former SOF personnel accel and are fundamental in growing an organization quickly and stabilizing the workforce. He led Mercury to a successful exit to the largest player in the space in 2013. He was also the CEO of Self Point, a white label ecommerce platform company based in Tel Aviv and Front Flip, a mobile loyalty company focused on QSR, Grocery, Convenience and Mass. Trey is also Co-Chair of the GMDC Retail Tomorrow Board and runs the Retail Tomorrow Executive Immersion program for retailers and brands focused on innovation. He also sits on the Board of Directors of GMDC (Global Market Development Center) and is a strategic advisor for Brand Innovators Group as well as the Chair of the Enactus Development Committee. Trey also is co-founder of the CPG Institute to educate retailers and suppliers on how to stay relevant and accelerate the growth of their business.

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